https://www.feltadvisory.com/home daily 1.0 2026-04-05 https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/1775214471596-3NJUX3THWR3Z2TAVPEH9/Slide4.png Home Universal, Best Buy, and NASCAR logos side by side https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/5fd6c7bf-3682-46ec-be64-c39ac766ebe5/bawadi-gigapixel-standard+v2-2x.jpg Home Led the entertainment and hospitality strategy for Emaar’s Bawadi project, shaping positioning, programming, and the overall experience. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/b7d2a8f6-b183-42f0-a452-16fff1bd6dec/Slide9.png Home Three logos: Illumination Entertainment, the Heart of Europe with a heart and a flying bird, and Bob Marley. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/1775337350021-1JEACFELQK328B6MT6AV/super-nintendo-world-beanpole-mountain-5-800x533-gigapixel-standard%2Bv2-4x.jpg Home We collaborated with Nintendo to develop the world’s first Super Nintendo World in Japan—a highly engaging land featuring state-of-the-art attractions, retail, food and beverage, and interactive experiences https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/6c5aa7a8-5887-4c23-a8f9-da3a37012a01/Slide8.png Home Logos of Emaar, Hard Rock, and Ferrari companies. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/dce6d11f-3b34-4bfd-94cb-c679e26cf7fe/swoopdog_make_the_background_pure_black_and_renew_image_to_en_8f79fd18-7e4b-4d2d-8589-ad43759bf0a6_3-gigapixel-standard+v2-4x.png Home Our principal developed the world’s first Bob Marley–inspired venue, integrating food, beverage, museum elements, and live music into a cohesive, immersive experience. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/a546e2ef-e776-424f-b8d7-c4fe26e966d7/Slide7.png Home Logos of Paramount, Tommy Hilfiger, and Nintendo arranged in a row. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/e0dbf171-31f9-473f-92a8-91befb12f8cd/worldislands-gigapixel-standard+v2-4x.png Home We worked with an Austrian developer to define the experience and the program for five of the World Islands in Dubai. Our strategy was used as the foundation for development of five hotels, museums, nightclubs and unique interactive experiences. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/15ecfe59-617a-483c-85ad-f2e68f187fa7/Slide6.png Home Logos of three brands: Jimmy Buffett, Cipriani, and Qiddiya. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/6d76590f-6cef-4953-8cbe-7b0f7e4f205f/swoopdog_new_BestBuy_concept_where_each_brand_has_their_own_s_ce359f6c-2f20-4495-a9c2-eb905d06a7e3_3.png Home Concept work illustrating an "experience based" layout for a major electronics store.. Gone are the walls of TV's and Refrigerators. The shopping experience now centers on brands, product usage, and an elevated social experience. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/20121bce-a824-4962-b21c-d7b6bb81dc70/Slide5.png Home Logos of CityWalk Universal Studios, Yas Island Abu Dhabi, and Warner Bros. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/f0ca7173-8c31-40b7-af54-f247907e1a19/johndeere.png Home Experience strategy for a leading tractor manufacturer, including the development of an immersive showroom to strengthen brand engagement. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/f3fc0434-f03f-4120-919e-6da8ce3a909d/swoopdog_raw_concrete_and_steel_bunker_--raw_--v_7_911ce835-44aa-44bb-9ed9-6923d921d814_1.png https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/fe50de91-3c2a-4a66-ac7c-9ba91e863cf1/Screenshot+2026-03-31+at+7.55.10+PM-gigapixel-standard+v2-2x.jpg https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/e58d5d4d-bd18-49f9-aaba-5d395f94747c/Screenshot+2026-04-03+at+8.19.15+AM.png https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/d516cc38-0f7c-47b9-a652-ca6ace3d4b12/Screenshot+2026-04-03+at+8.28.54+AM.png https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/cf1c0c08-9239-41ec-8cb8-ccb8d6675466/Screenshot+2026-04-03+at+8.31.40+AM.png https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/fbf9a1d6-34dc-4af9-bcba-181ae9377c83/Screenshot+2026-04-03+at+1.27.04+PM-gigapixel-high+fidelity+v2-3x-3.jpg https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/6c456766-e69a-4598-b959-a9511699f493/Screenshot+2026-04-03+at+2.24.25+PM-gigapixel-high+fidelity+v2-4x.jpg https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/9b158031-0689-4045-b3c6-620e4c92237e/Screenshot+2026-04-03+at+8.44.14+PM-gigapixel-high+fidelity+v2-4x.jpg https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/c2a0a25b-8035-41f0-826e-faec287a114f/swoopdog_minimal_public_space_with_people_gathering_light_soc_8604a1b5-e152-4d34-b219-c965231b3d13_1.png https://www.feltadvisory.com/about daily 0.75 2026-04-05 https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/0fb45e1b-9b2e-4361-8eab-3329f6a52171/craigPortraitBW.png https://www.feltadvisory.com/contact daily 0.75 2026-04-05 https://www.feltadvisory.com/appointments daily 0.75 2026-04-05 https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/1722372300.703429-PUJIYFUVILSSIXCVGXPZ/imgg-od3-csm1kh9v.png https://www.feltadvisory.com/gallery daily 0.75 2026-04-05 https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/5fd6c7bf-3682-46ec-be64-c39ac766ebe5/bawadi-gigapixel-standard+v2-2x.jpg Projects Led the entertainment and hospitality strategy for Emaar’s Bawadi project, shaping positioning, programming, and the overall experience. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/1775214471596-3NJUX3THWR3Z2TAVPEH9/Slide4.png Projects Logos of Universal, Best Buy, and NASCAR. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/1775337350021-1JEACFELQK328B6MT6AV/super-nintendo-world-beanpole-mountain-5-800x533-gigapixel-standard%2Bv2-4x.jpg Projects We collaborated with Nintendo to develop the world’s first Super Nintendo World in Japan—a highly engaging land featuring state-of-the-art attractions, retail, food and beverage, and interactive experiences https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/b7d2a8f6-b183-42f0-a452-16fff1bd6dec/Slide9.png Projects Logos of Illumination Entertainment, The Heart of Europe, and Bob Marley. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/dce6d11f-3b34-4bfd-94cb-c679e26cf7fe/swoopdog_make_the_background_pure_black_and_renew_image_to_en_8f79fd18-7e4b-4d2d-8589-ad43759bf0a6_3-gigapixel-standard+v2-4x.png Projects Our principal developed the world’s first Bob Marley–inspired venue, integrating food, beverage, museum elements, and live music into a cohesive, immersive experience. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/6c5aa7a8-5887-4c23-a8f9-da3a37012a01/Slide8.png Projects Logos of Emaar, Hard Rock, and Ferrari displayed side by side. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/e0dbf171-31f9-473f-92a8-91befb12f8cd/worldislands-gigapixel-standard+v2-4x.png Projects We worked with an Austrian developer to define the experience and the program for five of the World Islands in Dubai. Our strategy was used as the foundation for development of five hotels, museums, nightclubs and unique interactive experiences. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/a546e2ef-e776-424f-b8d7-c4fe26e966d7/Slide7.png Projects Logos of Paramount, Tommy Hilfiger, and Nintendo. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/6d76590f-6cef-4953-8cbe-7b0f7e4f205f/swoopdog_new_BestBuy_concept_where_each_brand_has_their_own_s_ce359f6c-2f20-4495-a9c2-eb905d06a7e3_3.png Projects Concept work illustrating an "experience based" layout for a major electronics store.. Gone are the walls of TV's and Refrigerators. The shopping experience now centers on brands, product usage, and an elevated social experience. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/15ecfe59-617a-483c-85ad-f2e68f187fa7/Slide6.png Projects Logos of Jimmy Buffett, Cipriani, and Qiddiya https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/f0ca7173-8c31-40b7-af54-f247907e1a19/johndeere.png Projects Experience strategy for a leading tractor manufacturer, including the development of an immersive showroom to strengthen brand engagement. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/20121bce-a824-4962-b21c-d7b6bb81dc70/Slide5.png Projects Logos of CityWALK Universal Studios, YAS Island Abu Dhabi, and Warner Bros. https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/fe50de91-3c2a-4a66-ac7c-9ba91e863cf1/Screenshot+2026-03-31+at+7.55.10+PM-gigapixel-standard+v2-2x.jpg https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/e58d5d4d-bd18-49f9-aaba-5d395f94747c/Screenshot+2026-04-03+at+8.19.15+AM.png https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/d516cc38-0f7c-47b9-a652-ca6ace3d4b12/Screenshot+2026-04-03+at+8.28.54+AM.png https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/cf1c0c08-9239-41ec-8cb8-ccb8d6675466/Screenshot+2026-04-03+at+8.31.40+AM.png https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/fbf9a1d6-34dc-4af9-bcba-181ae9377c83/Screenshot+2026-04-03+at+1.27.04+PM-gigapixel-high+fidelity+v2-3x-3.jpg https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/6c456766-e69a-4598-b959-a9511699f493/Screenshot+2026-04-03+at+2.24.25+PM-gigapixel-high+fidelity+v2-4x.jpg https://images.squarespace-cdn.com/content/v1/69c2fcaed018750ecd4d4a12/9b158031-0689-4045-b3c6-620e4c92237e/Screenshot+2026-04-03+at+8.44.14+PM-gigapixel-high+fidelity+v2-4x.jpg https://www.feltadvisory.com/services daily 0.75 2026-04-05 https://www.feltadvisory.com/new-page daily 0.75 2026-04-05