Where leading brands and developers turn to create experience-led destinations that drive engagement, revenue, and long-term value.

Logos of Universal, Best Buy, and NASCAR.

Logos of Universal, Best Buy, and NASCAR.

Logos of Illumination Entertainment, The Heart of Europe, and Bob Marley.

Logos of Illumination Entertainment, The Heart of Europe, and Bob Marley.

Logos of Emaar, Hard Rock, and Ferrari displayed side by side.

Logos of Emaar, Hard Rock, and Ferrari displayed side by side.

Logos of Paramount, Tommy Hilfiger, and Nintendo.

Logos of Paramount, Tommy Hilfiger, and Nintendo.

Logos of Jimmy Buffett, Cipriani, and Qiddiya

Logos of Jimmy Buffett, Cipriani, and Qiddiya

Logos of CityWALK Universal Studios, YAS Island Abu Dhabi, and Warner Bros.

Logos of CityWALK Universal Studios, YAS Island Abu Dhabi, and Warner Bros.

Led the entertainment and hospitality strategy for Emaar’s Bawadi project, shaping positioning, programming, and the overall experience.

Led the entertainment and hospitality strategy for Emaar’s Bawadi project, shaping positioning, programming, and the overall experience.

We collaborated with Nintendo to develop the world’s first Super Nintendo World in Japan—a highly engaging land featuring state-of-the-art attractions, retail, food and beverage, and interactive experiences

We collaborated with Nintendo to develop the world’s first Super Nintendo World in Japan—a highly engaging land featuring state-of-the-art attractions, retail, food and beverage, and interactive experiences

Our principal developed the world’s first Bob Marley–inspired venue, integrating food, beverage, museum elements, and live music into a cohesive, immersive experience.

Our principal developed the world’s first Bob Marley–inspired venue, integrating food, beverage, museum elements, and live music into a cohesive, immersive experience.

We worked with an Austrian developer to define the experience and the program for five of the World Islands in Dubai. Our strategy was used as the foundation for development of five hotels, museums, nightclubs and unique interactive experiences.

We worked with an Austrian developer to define the experience and the program for five of the World Islands in Dubai. Our strategy was used as the foundation for development of five hotels, museums, nightclubs and unique interactive experiences.

Concept work illustrating an "experience based" layout for a major electronics store.. Gone are the walls of TV's and Refrigerators. The shopping experience now centers on brands, product usage, and an elevated social experience.

Concept work illustrating an "experience based" layout for a major electronics store.. Gone are the walls of TV's and Refrigerators. The shopping experience now centers on brands, product usage, and an elevated social experience.

Experience strategy for a leading tractor manufacturer, including the development of an immersive showroom to strengthen brand engagement.

Experience strategy for a leading tractor manufacturer, including the development of an immersive showroom to strengthen brand engagement.

Featured Projects

Hilfiger Hotels

Tradition, Liberated.

We translated the Tommy Hilfiger brand into a fully realized hospitality concept—defining the positioning, guest experience, and operational framework required to bring a fashion icon into the hotel space.

What We Defined

  • Brand Positioning & Experience Narrative

  • Guest Journey & Programming Framework

  • Operational & Service Standards

  • Development Guidelines & Delivery Strategy

  • Feasibility & Concept Validation

Blue packaging box with the words 'The Hilfiger' and 'Tradition, Liberated' written on it, with additional text about a lifestyle hotel inspired by estate heritage.
A graphic design poster for Tommy Hilfiger featuring the brand's core values. It has text explaining that the values making the brand successful include being spirited, optimistic, individualistic, spontaneous, casual, approachable, and accessible luxury. The poster shows how these values connect to the fashion and hotel branches of the brand.
Poster for The Hilfiger Service, describing their professional, casual, and spirited style with features including aspirational accessible price point, American service, Tommy Hilfiger designed wardrobe, and cross-trained staff, alongside a photo of a man standing at a hotel entrance.

A $6B+ island development is only as strong as its ability to deliver a cohesive, compelling experience.

We led the development strategy and experience framework for Heart of Europe—defining the narrative, guest journey, and programming required to transform an ambitious real estate concept into a viable, experience-driven destination.

What We Defined

  • Experience Narrative & Brand Positioning

  • Guest Journey & Programming Framework

  • Entertainment & Activation Strategy

  • Development & Delivery Alignment

The World Islands – Heart of Europe

Comparison of historical hotel images on the left with vintage and early 20th-century scenes, and modern hotel room with black and white decor on the right, emphasizing the transition in hospitality design.
Collage of five images of tropical islands, beaches, resorts, and construction sites related to island development.

HarborWalk Village and Emerald Grande

Waterfront developments don’t succeed on location alone—they succeed on how people engage with them.

We led the development and experience strategy for HarborWalk Village and Emerald Grande—integrating hospitality, retail, and entertainment into a cohesive destination that drives both guest engagement and commercial performance.

What We Defined

  • Destination Positioning & Experience Framework

  • Retail & Entertainment Strategy

  • Development & Delivery Leadership

  • Entitlement & Implementation Alignment

Collage of images featuring Harborwalk Village. Top left shows a tall, illuminated Emerald Grande at dusk. Top right displays entertainment at HarborWalk Village. Bottom is an artistic illustration of Harborwalk Village

CityWalk, Universal Orlando

Great entertainment districts aren’t assembled—they’re orchestrated.

As Director of Development, we led the commercial and venue development strategy CityWalk—structuring joint ventures and licensing agreements while overseeing the delivery of 13 branded, prototypical venues within a highly charged retail, dining, and entertainment environment.

The result was a 2M SF destination that helped define the modern model for urban, nighttime entertainment.

What We Defined

  • Joint Venture & Licensing Strategy

  • Branded Venue Development & Prototyping

  • Retail, Dining & Entertainment Integration

  • Commercial Structuring & Partner Alignment

Collage of scenes from Universal Orlando Resort including a waterfront view of CityWalk with buildings and skyscrapers, a nighttime shot of an illuminated building entrance, visitors walking along a street lined with colorful signs, a brightly lit shopping area at night, and the Universal Orlando Resort entrance sign.